It takes a lot of time, creativity, and dedication to create content. Consider making one for your YouTube channel. Planning, filming, and editing a single video will take up your entire
day. I understand. That is why mastering the art of content repurposing is essential. Many creators haven’t given it much thought. But don’t worry, it’s never too late to start repurposing your content.

You don’t have to worry about creating new content for your social media platforms like Facebook and Instagram when you use content repurposing. Content repurposing is a lot more convenient because you can turn a YouTube video into several pieces of content that you can use on multiple platforms in a variety of formats.

I’m quite certain you’ve seen different versions of it on Facebook with square borders, created teasers posted on Facebook or Instagram Stories, and YouTube shorts. You can also watch them in full on IGTV.

What I mean is that you really can recycle your main video content and convert it into multiple segments that you can share on your other social networks like Pinterest, LinkedIn,

and Twitter. Infographics, blog entries, audiograms, short videos, quote images, Instagram carousels, podcasts, and many other types of content are typical examples of this type of micro-contents. Content repurposing enables you to scale and reach more people across multiple platforms.

Keep in mind, “Content is king but Distribution is queen.”